THE STORY

The Baron Joe family has been in the perfume business since the 12th century, in fact they don’t come from a noble family and the Baron name is only a surname which at the time caused a lot of problems for them. Baron Joe was the private stylist for Robert Fitzroy, the illegitimate son of King Henry1 of England. They used to live in Cardiff Castle in Wales city center which now turned into a hotel and still exists. One of the grand sons of Baron Joe wanted to revive the family legacy and start again the perfume business, they started on a small scale by providing private fragrances for the big families in France and UK.
In 2010 Baron Joe decided to go public and startetd their own perfumery house through the best French perfumery manufacturers in France, at the beginning the strategy was to create perfumes for short terms and don’t repeat the production but that was against the client’s wish. Today Baron Joe commits to the perfumery industry with the first two catalogue references and a lot to come.

Allusive is a male fragrance that has a strong character and targets the powerful men that are famous for their firm grip in the hard situations. The scent comes from the old ages, it is a classy fragrance that caters to those who still have their original values in their hearts.

Bergamot, Lemon& Apple.
Cardamom, Cedar Wood, Coriander,
Lavender& Clary Sage.
Iris, Musk& Amber.

Evocative is a female fragrance, that is dedicated to beauty and joy, it is for women who love life. The scent has a sweet floral aroma which can allure any woman to wear despite the differences in life.

Mandarine & Orange Flower
Jasmine & Rose
Musk, Cedar Wood & Patchouli

Obsessive is a unique fragrance that is dedicated for both of them, it stands out with its intense aroma to capture their love story in a classy bottle. Love doesn’t take a permission to enter your life, it strikes hard. Just like Obsessive fragrance, no one can ignore it. Its aroma has a charisma that forces its presence.

Saffron& Coriander Seed.
Jasmine, Rose& Tonka Beans.
Patchouli, Benzoin Siam, Grey Amber, Vanilla& Oud.

Impressive is a sparkling fresh exclusive fragrance that is committed to him only, to his devoted spirit which has been always loyal and dedicated to her and her only.

Bergamot, Mandarin, Grapefruit, Aniseed, Lavender, Melon and Pink Pepper.
Cedar Leaf, Geranium and Jasmine of India.
Patchouli, Sandalwood, Olibanum, Amber and Musk

Excessive is an explosive floral addictive perfume, it was created for those who has the ability to love and express their pure love silently.

Bergamot, Blackcurrant, Lemon, Mandarin& Orange.
Sambac Jasmine& Osmanthus.
White Musk& Vanilla.